‘New foods’ to the European consumer are defined and regulated under the Novel Foods regulation. This covers new ingredients, new foods and new technologies. Pre-market authorization or notification are required. Our Novel Foods Service assists with questions, document preparation/submission/follow up, dealing with authorities as well as training and guidance of food businesses. We help obtain with substantial equivalence and authorisations for legal market entry; prepare for the safety assessment and the safety dossier; submit and follow up procedures; provide guidance for in-company work.